February 27, 2026
The Caterfood Buying Group is proud to announce the launch of its own-brand fresh potatoes, marking a major milestone for the UK foodservice sector. This initiative makes Caterfood one of the first buying groups in the UK to introduce its own-label fresh produce, setting a new standard for sustainability, provenance, and innovation. Sourced exclusively from British farms, Caterfood’s new own-brand potatoes demonstrate a strong commitment to supporting British farming while helping foodservice operators meet growing demand for responsibly produced ingredients. The potatoes are regeneratively farmed, focusing on soil health, biodiversity, and long-term environmental resilience. In a further industry-leading move, the CFBG will be planting a ‘Caterfood Forest’ to carbon offset directly on the supplier’s farm. Through tree planting and environmental projects located where the potatoes are grown, the supply chain achieves something truly remarkable: a carbon-neutral potato. This approach not only reduces environmental impact but actively contributes to positive change at farm level, reinforcing Caterfood’s belief that sustainability should be practical, transparent, and meaningful. Tom Workman, Commercial Director at the Caterfood Buying Group, commented: “This launch represents everything Caterfood stands for- collaboration, innovation, and responsibility, making this another important milestone for Caterfood. By supporting British farmers, investing in regenerative agriculture, and delivering a carbon-neutral fresh product, we are showing that sustainability and commercial success can go hand in hand.” The own-brand potato range will be available to Caterfood members nationwide, providing chefs and operators with a high-quality, British, and environmentally responsible staple they can trust. With this launch, Caterfood Buying Group continues to lead the way in shaping a more sustainable future for foodservice, one potato at a time.
