CENTRAL TEAM

Phil Atyeo

Managing Director



Phil is our incredibly down-to-earth, humble and accomplished Managing Director, who has an extensive background in business, sales and people management.

Having always worked in the food industry for 30 plus years, his first management role was in a supermarket where he worked his way up, before he took on the challenge of running an independent wholesaler for seven years. Phil then tried his hand in a larger corporate company and worked at Bidfood for 17 years, where his depot became the most profitable depot in the Bidcorp estate, before taking on his current role as our MD.

Phil likes to keep things simple, but enjoys a challenge and doesn’t necessarily take the easy route! Phil has a bold vision for the Caterfood Buying Group and is passionate about creating a strong network of independent businesses which share the same culture and values; being passionate about our people, building customer relationships and providing exceptional food. This is who we are. 

Steve Lyons

Director of Group Sales



Steven is Director of Group Sales at Caterfood Buying Group, where he leads the group’s sales strategy and works closely with procurement partners and regional member wholesalers to drive growth across the network.

With more than 20 years’ experience in the UK foodservice and wholesale sector, he has developed a strong track record in commercial leadership, strategic account development, and building high-performing sales teams.

Prior to joining Caterfood Buying Group, Steven held senior roles including Sales Director at Thomas Ridley & Son and Managing Director at BFP Wholesale. Throughout his career, he has focused on delivering sustainable sales growth, securing major contracts across sectors such as education and leisure, and strengthening collaboration between suppliers, buying groups, and independent wholesalers.

Simon Davison

Director of Operations



Simon brings extensive operational experience to Caterfood Buying Group, with a strong background in foodservice, transport and warehousing. He began his career as a Paratrooper in the British Army before moving into transport and warehousing in the construction sector, and subsequently foodservice. Over the past 20 years, he has held a range of operational and leadership roles, most recently as Managing Director of South Lincs Foodservice.

Simon brings a practical, collaborative approach to helping businesses overcome challenges and continually raise standards. Drawing on his industry experience, he will strengthen operational knowledge across the Caterfood Buying Group, encouraging Members to share best practice, learn from one another and identify opportunities to improve performance. By bringing people together to develop practical solutions, Simon will help our Members build more efficient, resilient businesses and deliver excellent service to their customers.



Morgan Apel-Leonard

Head of Brand, Design and Marketing

With a keen eye for aesthetics, Morgan leads all creative work at Caterfood Buying Group. With 19 years of industry experience, she has worked in Los Angeles and London, specialising in Corporate Identity, Branding, and Advertising.

Morgan excels in creating impactful print and digital collateral and is the ultimate authority on all matters of brand, design, photography, and videography within the Group and for individual Group Members.

She has been instrumental in the development of the visual aesthetics of Caterfood Buying Group Own Brands including Auresco Fine Coffee, Devon Ice Cream Co and Caterfood Collection. Morgan also heads up INFUSE; the quarterly CFBG Member’s magazine.

Paige Felton

Director of Strategic Customer Development

Paige is our Director of Strategic Customer Development, and foodservice has been part of Paige’s life since childhood. As a passionate foodie, with a love of sales, she is exceptional at building strong, lasting customer relationships. Focused on putting customers first, her mission is to help our members and their teams thrive.

Paige has spent over 20 years working with our member Caterfood SW, in a range of roles across both Operations and Sales. This wealth of experience gives her a deep understanding of what it takes to support successful teams and deliver great customer experiences.

Today, Paige works closely with our members and their sales teams to make sure the right structures and processes are in place to drive success. Her focus is always on putting the customer first, strengthening relationships, and helping our members and their teams thrive.

Len Gould

Head of Purchasing



With over 25 years of experience in the food and drink industry, Len is our expert in supplier relations, product knowledge, and production processes.

As the leader in developing our exclusive Caterfood Collection , Len possesses an in-depth understanding of the industry. He plays a crucial role in selecting products for taste-testing and review, ensuring the highest standards for our range.

A skilled negotiator, Len is renowned for his 'firm but fair' approach to business. His ability to cultivate and maintain productive relationships with suppliers is essential in forging mutually beneficial deals that distinguish Caterfood Buying Group from the competition.

Gavin Scott

Business Development Director



Gavin is our highly enthusiastic Business Development guru, providing invaluable support to all our members with his extensive expertise.

Passionate about sourcing exceptional products and assisting smaller producers in breaking into the wholesale market, Gavin believes that truly knowing a product is essential to selling it effectively. He is dedicated to training our Sales and Telesales teams in the latest NPD techniques.

As a founding Director of Elite Fine Foods, which he managed for 25 years before joining Caterfood Buying Group as a Director, Gavin brings a wealth of business, foodservice, and product knowledge. A trained chef with experience working in France, he excels in helping us source exclusive, high-end products for our customers.

Rosie Ward

Head of Technical and Sustainability

With over 10 years in the food industry, Rosie specialises in food safety, quality assurance, regulatory compliance and sustainability. Her background in food wholesale and supply chains means she knows what it takes to meet legal, safety and customer requirements while maintaining the highest standards of quality and integrity.

Rosie has worked closely with suppliers, customers and internal stakeholders to manage technical risk and drive continuous improvement. Her expertise spans from supplier assurance and allergen management to auditing and recalls.



Proactive and collaborative, Rosie works closely with Caterfood members and suppliers to identify practical solutions and strengthen standards. Her aim is to build resilient, responsible supply chains that deliver value for customers and keep pace with the evolving expectations of the food industry.

Ben Woodhouse

Head of Commercial Integration



Ben is exceptional at working with suppliers, connecting people, liaising between companies and getting things moving. Focused on collaboration, his mission is to ensure that the Caterfood Buying Group is working together as well as possible, to maximise knowledge sharing, improve commercial results and share solutions.   

By acting as a central knowledge hub to support purchasing decisions across the Group, Ben’s attention to detail and vast industry knowledge is uniquely positioned to help every business in Caterfood Buying Group benefit. By harnessing opportunities for joined-up approaches, Ben’s aim is to make life easier for our Members – giving them more time, resources and freedom to steer their businesses forward in the way that’s right for them.